Change – What is it good for?

Absolutely everything!  As opposed to the actual lyrics of the song “War” , a counterculture-era soul song written by Norman Whitfield and Barrett Strong for the Motown label in 1969, which ended with “absolutely nothing!”

I believe it was also included in a song performed by Frankie Goes to Hollywood.  So you might be wondering what this is about.  A quote by the well-known philosopher Socrates says it best: “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

As Realtors, that is what we need to do on a constant basis.  The same goes for Brokerages and their leadership teams.  This is where true leadership is really tested; for it’s ability to come up with a vision for the future.  How is the business going to be conducted in 12, 24, 60 months?  Can technology be integrated to assist us in establishing, maintaining and building relationships with clients? Can brokerage firms incorporate technology, support systems and other new tools to support their agents and help them lead more productive fulfilling lives or will it be more of the same – keep “dumping” new technology in front of them to be able to say; “see what value we bring to the table every day”???

This is the challenge and it is a daunting one for brand new Realtors as they navigate the various offerings of some excellent brands who do offer some great tools and marketing resources.

During the second annual Chestnut Park Symposium, I was privileged enough to moderate a panel of some of our most experienced Realtors who generously offered all kinds of valuable information and feedback with respect to how they run their business as well as tips and success habits.  One consistent theme throughout the session as they responded to various questions, was the ability to adapt to change; be it the market, technology, the customer or any other event that stood in the way of success.

The article in this link offers 7 reasons embracing change can be a good thing – it’s worth looking at from a “glass half full” perspective!  Hope you enjoy it.

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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