Leaders are Readers

There are two books that I am going to highly recommend to you for the month of February.

The first came recommended to me by an acquaintance who happens to be a Marketing Professor at a local college as well as a consultant.  She thought it made a lot of sense to read this given that what we as Realtors are selling is in fact invisible, i.e., our services!  The book is: Selling The Invisible: A Field Guide To Modern Marketing by Harry Beckwith.

Copies of this book can be found on Amazon, used, for a few dollars.  It is an easy read and provides some really excellent advice on how to market your services, in particular, how to explain the “value” you bring to the table.

The second suggestion is a recent publication which is one of the best “how to” books in the real estate brokerage world to date.  Written by Larry Kendall, founder of The Group Inc. and Ninja Selling in Ft. Collins, CO – the title is Ninja Selling: Subtle Skills Big Results.

This book is essentially a comprehensive overview of the Ninja Selling system and if you are struggling with your 2017 business plan, I strongly recommend you purchase this book.  It too can be found on Amazon.




Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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