There are two books that I am going to highly recommend to you for the month of February.
The first came recommended to me by an acquaintance who happens to be a Marketing Professor at a local college as well as a consultant. She thought it made a lot of sense to read this given that what we as Realtors are selling is in fact invisible, i.e., our services! The book is: Selling The Invisible: A Field Guide To Modern Marketing by Harry Beckwith.
Copies of this book can be found on Amazon, used, for a few dollars. It is an easy read and provides some really excellent advice on how to market your services, in particular, how to explain the “value” you bring to the table.
The second suggestion is a recent publication which is one of the best “how to” books in the real estate brokerage world to date. Written by Larry Kendall, founder of The Group Inc. and Ninja Selling in Ft. Collins, CO – the title is Ninja Selling: Subtle Skills Big Results.
This book is essentially a comprehensive overview of the Ninja Selling system and if you are struggling with your 2017 business plan, I strongly recommend you purchase this book. It too can be found on Amazon.