Whiteboards? Really? Seems “old school.” Well, guess what, they work. Just like vision boards and any other form of visual accountability, there is a very real and effective emotional connection between having a “picture” that tells you a story versus a report once in a while or the “it’s all in my head” format.
The truth is that every top producer I have had the privilege of working with or discussing their tracking habits, has some form of a visual accountability system. A few of them even display these where their family can see what they are up to and understand the importance of their work.
Monthly commitments like hydro, mortgage payments, loans, business expenses, are all billed with great regularity and you are expected to pay. Similarly, external accountability of things like Warm or Hot Leads, Listing Prospects, Conditional or Firm Deals makes you take action in a more consistent and urgent manner.
So, how to set these up? Purchase a couple of white boards: http://www.staples.com/Dry-Erase-Whiteboards/cat_CL166382 and split them into a few distinct sections: Warm/Hot Leads (Buyer or Seller), Active Listings, Conditional Deals, Closed Deals.
Your Leads Board (Warm/Hot) should have the following headings: Name/Source/Motivation. Of course, the beauty of these systems is that you can make up whatever KPI (Key Performance Indicator) you want but the ones described above are the typical headings that most Realtors use.
The secrets to making this work are; 1) Don’t reinvent the wheel, TSW (This Stuff Works). 2) Make sure they are updated regularly. The act of putting pen to whiteboard is a big part of embedding your goals and successes into your brain! 3) Mix it up. Use one color for buyers and one for sellers. 4) If you have a team or an assistant, get everyone involved. If not, share it with your spouse, family. The more the merrier.
Examples: courtesy of http://www.whiteboard-atoz.com/real-estate-listing-and-sales-board-48-x-96