Things to do in 2017

Some excellent suggestions for my Realtor friends, courtesy of Brendan Burchard of The Millionaire Messenger fame.

  1.  Go live 3X per week!  Use your phone, webcam, BombBomb, Instagram, Facebook….  30 secs, 2 minutes.  FYI, platforms that run ads on their sites give you insights about your audience so choose those first. Talk about your community, your market, a valuable new service or business your clients might appreciate.  NOT about you or your awards!  If you won’t do it, at a minimum SHARE other live webcasts as this will bring you more recognition.
  2. Do one long weekly blog-post!  You probably receive great material from your weekly Monday morning meeting or other sources such as your local real estate board.  Think about challenges a client faced that you helped to resolve. Add some pictures, graphs, quotes.  A tip that has helped me get this going is to sit down one morning and write down, without thinking about it too long, 52 topics that come to mind.  Keep that list near your computer and make a point of scheduling a repeat appointment to write your blog post based on the 52 subject headings.
  3. Create a Monthly Offer.  Offer people a monthly “deal.” There are companies that source out co-branding deals with retail, service outlets that you can utilize to send a monthly mailer offering a discount or free service on something of value.  This is more challenging for Realtors as we don’t sell products.  However, this concept can be applied to our service as long as what you are asking them to sign up for is highly valuable.
  4. Survey your clients/audience.  Ask questions.  Could be one simple question or a series.  You can use Google, Survey Monkey.
  5. Film your Hero stories (testimonials)!  Some Realtors do a great job getting written testimonials from their happy clients.  Video is so much more powerful.  Especially if it involves life-changing events.  Don’t forget to always have one testimonial for each personality type!

 Things to STOP!

 1. Stop “one-time” campaigns.  We are famous for doing a neighborhood mail drop or sending out an announcement and then sitting back and waiting for success.  You must consider that we are dealing with relationships and these are lifetime challenges.  Think about what happens next.

2. Don’t do no-download opt ins.  These are “sign-up for my free newsletter” without offering a freebie.  If you want people to “opt in” so you get an email, offer something they will get for free (see #3 above).

3. Don’t re-direct people from your website to another.  They may not come back.  You want the customer’s name and the opportunity to build a relationship.  Keep control of your traffic.

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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