As we approach the end of another record-breaking year for The Toronto Real Estate Board as supported by the table of sales figures below, it is timely to consider your year-end business assessment checklist.
Aside from a review of your sales figures, whether it is based on gross commission income, number of buyer/seller transactions or even source of your transactions, these are some of the other items to consider as well.
- How do you currently track your clients, appointments and contact details?(CRM, Excel, Outlook, in your head. Provide as much detail as possible.)
- How do you currently track your deals, production, efficiency, profit/loss, and expenses? (QuickBooks, Broker does this, Excel, Accountant)
- What do you believe has been your greatest challenge in business thus far?
- Do you have an assistant? [ ] yes [ ] no Name(s)
- Do you work with a buyer agent(s)?
- TELL US ABOUT YOUR CURRENT MARKETING ACTIVITIES
RATE your tools and activities on a scale of 1 to 10 in terms of effectiveness. 0 being not implemented, 1 being not effective at all, and 10 being extremely effective
Buyer Consultation Package
Database Marketing (CRM)
Laptop Listing/Buyer Presentation
Advertising, Magazines, Newspaper
Just Listed/Just Sold
Video Open Houses | YouTube
Farming, Direct Mail
Dialogues and Presentations
Websites, SEO, PPC
Facebook, Twitter, Linked In
Free Sites (Kijiji, Craig’s List)
These are a few of the topics you should review at year-end to ensure that your business plan for the next following year addresses any weaknesses or capitalizes on some of the strengths as you move forward.