Who Can Help?

Last week we talked about “The Plan.”  Working from “why are we here” to how it will all come together.  This week, I want to talk about who can help get you there.

The good and bad news is there  are a multitude of self-help coaching “gurus” in the real estate industry.  Most of them are truly excellent and will certainly get you on the right path to achieving success – whatever that might mean for you. Unfortunately a large part of the coaching community and for that matter the online training and business coaching industry look at Realtors as a monthly meal-ticket.  Usually anywhere from $400 to $800 a month and often with a minimum term attached.

Realtors love to buy.  It’s one reason so many suppliers want to attend sales meetings, conferences, provide lunch and learn sessions, sponsor Realtor events.  Whether it is clients gifts, pens, signs, websites or coaching, we are often more than willing to whip out the credit card and sign up without asking some very important questions – especially when it comes to business coaching.

A business coach I had the pleasure of working with a few years ago had prospective clients fill out an online questionnaire.  I will never forget the final question which was: “On a scale of 1 – 10 (most), how much are you focused on making a change?”  I remember that she shared her thoughts on this question.  If the prospective client answered with anything less than a “10”, she declined to take them on as a coaching client.  Her reasoning was that without a 100% commitment to improvement/change the likelihood of achieving positive results would not be there.

In an article published in The Harvard Business Review titled “What Can Coaches Do for You?” Diane Coutu and Carol Kauffman offered a “Buyer’s Guide” for companies or individuals looking for a coach.  From most important to least, these were some of the qualifications: 1) experience coaching in similar setting 2) clear methodology 3) quality of client list 4) ability to measure ROI 5) certification in a proven coaching method 6) experience working in a similar role as the coachee.

Obviously finding the right fit and being able to connect is important but getting some answers to the 6 items raised earlier should go a long way to ensuring that you get some real results from this sort of help!


Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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