John Lusink – What are the Keys to a Successful Career as a Realtor?

Key to Success #2: Setting realistic goals

It literally cannot be said enough that goal setting is critical to success in business, just as it is in life. Sure, we’ve all heard it before, and many of us are tired of hearing it, aren’t we? I know I was. Yes, I was tired of hearing about how setting goals was critical to my success. In fact, I was downright weary of the advice. I’m not tired of hearing about the importance of goal setting any more, though.

What changed my mind about the focus on goal setting?

The answer to what changed my mind on the subject is quite simple; I became the owner of my own real estate office, as well as the Broker of Record and Managing Partner. As a result, I very quickly learned that it was impossible to lead my team toward success without a destination in mind. I was forced through circumstance to realize the importance of setting goals, realistic goals, for everyone in the office – including myself.

In addition to this responsibility, I have also accepted the challenge of becoming a FocalPoint Business Coach, because I also enjoy sharing knowledge and teaching. Being a business coach has only reinforced my commitment to realistic goal setting for my clients, people who come to me seeking direction and focus, two qualities that are critical to purposeful action.

Of course, the key to realistic goal setting is an objective appreciation of reality; clear knowledge of one’s situation, and one’s ability to deal with that situation. If you’re the newbie in your office, it benefits no one for you to behave as if you are a manger. If you are a manager, it behooves you to lead and encourage your team.

Whatever your position in your office, set goals for yourself first, then make sure they conform to the needs of your team. Adapt and adopt the goals of your leader, keeping them clearly in mind on a daily basis, and you will achieve the success you are seeking.

Here is to an ongoing and successful online relationship…
John Lusink, CCIM, Broker of Record & Managing Partner of Royal LePage York North Realty

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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