John Lusink – What are the Keys to a Successful Career as a Realtor?

Key to Success #1: Accepting advice on your vocation

As with any human endeavor, there is a vast array of ideas about what one should do to become successful in their chosen field. Beyond this, there are as many ideas of what one may do, or could do, or must do to achieve success. Unfortunately, many of these ideas are espoused by people with little or no experience in the field for which they offer their advice. On reflection, I find it impossible to place an accurate number on quantity of advice I have received from folks who may have bought, or even rented, a property, thinking this made them expert on what it takes to be a professional realtor.

As a further example, I also happen to be a youth soccer coach, and have been one for years and the teams I’ve coached have been quite successful. Yet, it is a given that after nearly every game, a spectator or parent will approach me with advice on how to better coach our team. Of course, these tend to be people who have never coached a sports team, people who may never even have played an organized sport and yet, because they have watched sports for many years, they believe they have the right to offer me advice on coaching.

It is, needless to say, quite frustrating yet, by giving them the benefit of the doubt that they have approached me with the best of intentions, I am able to overcome my deep-seated desire to tell them to “sod off.”

It is much the same in business, any type of business, but particularly the real estate business. After all, nearly every adult you meet has at one time rented or purchased a property in which to live. The fact that this in no way makes them a real estate expert is lost on them; likewise, the fact that you have spent years training and practicing your vocation means even less to them. You must accept the fact that you will never overcome their intention to educate you or you will drive yourself crazy with frustration and stress.

The key then, based on my experience, is to grant them the benefit of the doubt. In their minds, they are trying to help you, and you should take their advice at face value. I learned a very long time ago that it is possible to learn something from nearly anyone and I have opened myself to that possibility daily. Now, when knowledge or advice is offered to me, from any source, I simply take what I can use and discard the rest.

I have found that this is the only way to maintain my sanity – and many valued friendships, as well.

Here is to an ongoing and successful online relationship…
John Lusink, CCIM, Broker of Record & Managing Partner of Royal LePage York North Realty

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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