John Lusink – Realtor and Soccer Coach

Why would I mention that I am a youth soccer coach on a realtor’s blog? Quite simply, because I believe there are lessons to be learned from all areas of life, including my work with children. What sorts of lessons can we, as adult real estate professionals, learn from kids? Let me try to explain…

The first thing I must do as a soccer coach, and also as the Broker of Record & Managing Partner of my team of realtors, is to make an assessment of the talents, experience, and personality traits of my team. Once I understand the capabilities of my players, not only am I better able to determine the best position for them on our team, I can also tailor my coaching to focus on improving their strengths while mitigating their weaknesses. I do the same for my team of realtors, helping them to focus on areas that need improvement, while using their talents to greatest effect.

As a coach, and as a businessman, I have found that setting goals is critical to success. After all, you must first determine your destination before you can decide which road to take to get there. Of course, deciding on a single goal, “To Win,” presupposes progressive goals to achieve it. Period by period and game by game, we establish a list of intermittent goals which will naturally lead us to our ultimate goal of winning a Championship. The same is true of my sales team, where weekly, monthly, and yearly goals are clearly outlined for each team member.

Next, we practice, establishing routines and muscle memory to help us achieve our goals. This also holds true for business. If the old sports adage is true, that you play the way you practice, then why would it not be true in business as well? Discipline is always required for success and, while learning from failure certainly has it merits, one can also learn from success. By practicing the things we do well, we will find the discipline to continue doing them, bringing our goals closer to fruition with each passing day.

I do not think it is a stretch to equate sports with business. Sports are fun and, if we employ the same sports-based strategies to achieving success in business , we can also have fun becoming equally successful in our professional lives.

Here is to an ongoing and successful online relationship…
John Lusink, CCIM, Broker of Record & Managing Partner of Royal LePage York North Realty

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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