John Lusink – Realtor and Business Coach

In addition to being a realtor with nearly three decades of commercial and private experience in the Toronto and Newmarket areas, as well as the Broker of Record & Managing Partner of Royal LePage York North Realty, I am also a Certified FocalPoint Business Coach. Why do I mention this on a realtor’s blog? Because I believe my experience as a business coach and realtor can be helpful to all visitors to this blog.

Working with business owners and entrepreneurs, whether in the real estate marketplace or in other areas, has taught me many things, not least of which is the importance of self-evaluation; that is, understanding one’s own strengths and weaknesses. Once this has been accomplished, setting goals – and reaching them – becomes much simpler and easier to accomplish.

I have found this skill, the ability to examine oneself clearly, to be especially helpful to realtors who have found success in our highly competitive marketplace. The most successful among us seem to truly know who they are, what their strongest traits may be, and use them to their advantage. They also seem to understand their weaknesses, and either work to improve them, or avoid the disadvantages inherent in those areas.

In other words, once you understand your strengths, it is a relatively simple matter to build upon them, making them even stronger. Likewise, once you understand your weaker traits, you can improve upon them. Knowing the tools you bring to any job will allow you to perform that job more effectively and we, as sales people, largely bring only ourselves to the task at hand. Therefore, we must know ourselves clearly and completely in order to be successful.

I mention this because it has also become clear to me that many of us resist an objective evaluation of our talents. Our egos tend to get in the way of taking a clear look at what we have to offer, to others and ourselves. Overcoming this can be difficult, to say the least, and that is where a business coach or mentor can be so very helpful. It is their job to help you overcome the natural resistance to finding flaws in ourselves that we all seem to possess. A good mentor or business coach will help you overcome this tendency, and will help you see yourself as others do; with all your positives – and your negatives.

If your goal is to succeed in real estate sales, you must first know yourself intimately. Find a mentor or business coach who can help with this, then you will be on your way to the success you seek.

Here is to an ongoing and successful online relationship…
John Lusink, CCIM, Broker of Record & Managing Partner of Royal LePage York North Realty

Written by johnlusinkcoach

John Lusink, Regional Vice President, Canada Brokerage Operations/Broker, eXp Realty Of Canada, Inc.. A REALTOR® for over 30 years, Mr. Lusink has served in a variety of positions in both commercial and residential real estate from Business Owner to Broker and from Trainer/Coach to Marketing Manager. In addition to previously serving on TREB’s Professional Standards Committee, Mr. Lusink contributed to the Real Estate Council of Ontario’s Discipline and Appeals Committee for five years. Most recently, Mr. Lusink completed a second consecutive term as Chair of TREB’s Government Relations Committee and has been a Director for the Toronto Real Estate Board for the past six years. A Certified Commercial Investment Member for more than a decade, he is also a Certified Business Coach, a Seller Representative Specialist (SRS), Accredited Buyer Representative (ABR) designee and trainer, as well as a Council of Real Estate Broker Managers (CRB) designee and an FRI.

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